Officina Slowear, the Italian brand of clothing for men, reached out to us with a problem communicating their brand essence to the end consumer. Our proposal was to innovate the value chain by offering an all-round experience, in line with the Slowear philosophy. In order to do that, we created four customer profiles, each with a specific set of values. For each of the profiles, we suggested a wholesome experience that consisted of a collection of garments, accessories, and services. The implementation of the strategy involved the creation of new partnerships and distribution channels to enhance the experience both in the stores, and online.

Team: Team of 4 at Domus Academy
Category: Brand Strategy
Items Delivered: New customer experience, updated business model
Date: 2013